Overview:

American Well, a leading telehealth platform founded in 2006, aimed to expand its business model beyond working with insurers and employers by targeting individual consumers directly. This project evaluated the viability of American Well's Direct-to-Consumer (DTC) move, analyzed key stakeholder responses, and proposed a strategic launch plan for the DTC initiative. 

Overview:

This project involved analyzing Mastercard's leadership, growth strategy, and market positioning under CEO Ajay Banga. The focus was on evaluating Mastercard’s innovation efforts, market diversification, competitive landscape, and the strategic shifts that transformed the company into a global digital payments leader. 

Overview:

This project involved analyzing the business model, stakeholder dynamics, competition, and go-to-market strategy of Apple Pay. The focus was to understand Apple Pay's positioning in the digital payments landscape, assess its competitive advantage, and propose improvements for broader adoption. 

Overview:

This project involved analyzing Amazon’s transformation from an online bookseller to a global leader in e-commerce, cloud computing, healthcare, and retail. The study evaluated Amazon’s strategic initiatives, competitive challenges, and proposed recommendations to maintain its innovative edge and expand customer satisfaction.