Projects

Here’s a selection of practical projects where I applied business analysis, project management, and marketing analytics to solve real-world challenges, uncover actionable insights, and deliver measurable results across operations, customer experience, and strategic decision-making.

Frontier Airlines - Strategic Operations

Overview

Conducted a full operational analysis of U.S. domestic flight data to identify delay patterns for Frontier Airlines, aiming to optimize scheduling, improve on-time performance, and enhance operational efficiency.

Analyzed 1M+ Flight Records | Identified 60% Delay Origins | 15–20% On-Time Performance Gain Projected

Advisory Recommendations for OCBC

Overview

Analyzed customer demographic, financial, and behavioral data for OCBC Bank to optimize credit card targeting strategies and improve customer engagement.
Using Tableau and data mining techniques, key customer profiles and spending patterns were identified.

LakeshoreLearning.com – SEO and UX Website Audit

Overview

Conducted a comprehensive SEO and UX audit of LakeshoreLearning.com to identify technical issues, content gaps, and backlink risks impacting site performance and organic visibility.

Stukent Social Media Simternship

Overview

Completed a real-world simulation internship with Stukent, managing digital advertising campaigns across multiple social media platforms. Focused on maximizing engagement, driving conversions, and optimizing key performance indicators (KPIs) through strategic demographic targeting, content testing, and budget management.

Knowledge Matters – Marketing Strategy Simulation

Overview:

Successfully completed a comprehensive, simulation-based curriculum in marketing strategy through the Knowledge Matters Case Simulations platform. This project involved developing end-to-end marketing campaigns across multiple business scenarios, applying strategic decision-making in real-time to maximize customer engagement, profitability, and brand growth.

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