Knowledge Matters – Marketing Strategy Simulation 

Problem / Challenge

• Managed complete marketing operations across B2C and B2B environments under simulated competitive market conditions.

• Balanced research, segmentation, product development, pricing, distribution, and promotion while optimizing key business KPIs like customer satisfaction, conversion rates, and market share.

Solution / My Role

• Market Research and Consumer Behavior Analysis:

Conducted primary and secondary research simulations to build actionable customer segments and define buyer personas.

• Product, Pricing, and Placement Strategy:

Designed products aligned to target needs; applied yield management and dynamic pricing to maximize revenue across consumer tiers; optimized distribution channels for market reach.

• Promotion and Digital Advertising:

Developed and tested digital and traditional promotional strategies across SEO, social media marketing, influencer marketing, and paid advertising.

• Sales and B2B Marketing Execution:

Implemented targeted business-to-business marketing strategies, service-specific marketing plans, and sales strategies to drive brand engagement and loyalty.

• Analytics and Iterative Strategy Optimization:

Tracked KPIs, including satisfaction, profitability, and loyalty, adjusting strategies dynamically to outperform simulated competitors.

Results / Impact

• Achieved high performance metrics across multiple simulation rounds, maximizing customer satisfaction and driving profitable growth.

• Designed marketing campaigns that consistently captured higher market share, improved customer loyalty, and optimized budget utilization.

• Developed real-world marketing decision-making skills through scenario-based testing, A/B strategy refinement, and multi-channel performance optimization.