LakeshoreLearning.com – SEO and UX Website Audit 

Overview

Conducted a comprehensive SEO and UX audit of LakeshoreLearning.com to identify technical issues, content gaps, and backlink risks impacting site performance and organic visibility. Used SEMrush, Google Analytics, and PageSpeed Insights to uncover optimization opportunities and deliver actionable recommendations to enhance the site's health, speed, and user experience.

Problem / Challenge

• LakeshoreLearning.com had a moderate site health score (65%) with numerous critical SEO errors and warnings.

• The website faced challenges including slow load times, duplicate content, missing meta elements, and high backlink toxicity (37%).

• These issues negatively impacted the site's organic search rankings, bounce rates, and overall customer experience.

Solution / My Role

• Technical SEO Audit:

Identified and flagged 40+ critical errors, including broken links (4XX errors), missing H1 tags, low content word counts, and sitemap issues.

• Content Optimization Strategy:

Recommended enriching page content by integrating semantic keywords, improving readability, and addressing content gaps compared to competitors.

• Backlink and Authority Audit:

Conducted a backlink toxicity analysis; proposed a disavow strategy for high-risk links and a plan to acquire high-quality backlinks to strengthen domain authority.

• UX and Site Performance Audit:

Evaluated Core Web Vitals using PageSpeed Insights; recommended enhancements for load speed, mobile responsiveness, and navigational structure.

• Strategic Reporting:

Delivered a prioritized action plan to address technical, content, UX, and backlink improvements for measurable site health gains.

Tools Used

SEMrush · Google Analytics · PageSpeed Insights · Screaming Frog SEO Spider · Backlink Auditing Tools

Results / Impact

• Identified 40+ critical SEO issues and mapped detailed resolution steps to elevate site health above 80%.

• Outlined a toxic backlink removal strategy to protect the site from potential penalties and enhance search engine trust.

• Proposed content and UX improvements aimed at reducing bounce rate and increasing organic traffic growth.

• Provided a roadmap for long-term SEO sustainability through ongoing monitoring, competitor benchmarking, and technical hygiene.