Stukent Social Media Simternship – Social Media Campaign Management and Performance Analysis
Stukent Social Media Simternship – Social Media Campaign Management and Performance Analysis
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Overview
Completed a real-world simulation internship with Stukent, managing digital advertising campaigns across multiple social media platforms. Focused on maximizing engagement, driving conversions, and optimizing key performance indicators (KPIs) through strategic demographic targeting, content testing, and budget management.
Problem / Challenge
Problem / Challenge
Needed to optimize engagement, click-through, and conversion rates across Facebook, Instagram, Twitter, and LinkedIn within a controlled advertising budget.
Required continuous refinement of ad creatives, demographic targeting, and platform strategies to meet performance goals.
Solution / My Role
Solution / My Role
KPI Tracking:
Measured and analyzed critical social media KPIs (engagement rate, CPC, CTR, ROAS) to guide real-time optimizations.Demographic Targeting:
Performed in-depth audience segmentation by age, gender, and interests to maximize engagement and reduce costs.Content Variation and A/B Testing:
Created and tested multiple ad formats and messaging strategies to identify high-performing creatives.Campaign and Budget Management:
Managed substantial weekly ad budgets, reallocating spend dynamically based on performance trends.Influencer and Organic Strategy:
Balanced earned, owned, and paid media strategies to maximize organic reach and leverage influencer engagement.
Results / Impact
Results / Impact
Ranked 2nd out of 29 participants for overall campaign performance.
Increased social media engagement by +18% and conversion rates by +12%
Reduced average Cost per Click (CPC) by 15% through optimized demographic and content strategies.
Successfully balanced promoted and organic posting to enhance brand reach and ad efficiency.
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